The great thing about social media is the opportunity to start a conversation. Unfortunately, many brands miss the opportunity to start a conversation. It’s no longer acceptable just to tell people to ‘Follow’ or ‘Like’ your brand. You need to start a conversation. I’m going to share five tips you can use to promote your brand on social media.
BURN IT FOR ALL CUSTOMER COMMUNICATION
Include links and details on how people can connect with your brand in all customer (and prospecting) communications. Whether it’s email, print, or display advertising… go for it. Social media should be seen as an essential ingredient of your brand if you expect conversation to happen. Likewise, don’t hide or hide the fact that you are on Facebook or Twitter; proud that you are available on the social networks they use.
QUALIFICATIONS FOLLOW/LIKE/SUBSCRIBE WITH INTENTION
Intention is the big word here. Words about how can always change (like, follow, subscribe, fans, etc.), but the intention rarely changes. What do I mean by intention? Simply put, what are the biggest reasons why customers or prospects will follow your brand. If it’s discounts and special offers, go for it. If it’s information and buzz, go with it. There really isn’t a one-size-fits-all formula, so think about what types of updates and content you focus on the most.
PUBLISH VARIOUS TOOLS AND UPDATES
This is the biggest challenge brands have with their audience, especially small B2B businesses. They fail to see the fact that they have a lot of content and expertise. Take a moment and make a list of every strength and area of knowledge that you or your organization have.
Then narrow the list down to about five or six items. Then consider areas of your core competency that you can share with the world. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. The bigger the small business, the more opportunities there are, but even solopreneurs can benefit from this.
Now, here’s the fun. Diversify your updates by classifying your updates into several categories: lead generation, culture/buzz, customer service, branding, and thought leadership. This is just an example of how you can manage your updates – it can vary greatly by business, industry, and sales process.
If you do it right, you will effectively spark conversations, get inbound mentions, and even identify customer testimonials.
SHARE AND HIGHLIGHT THE LEADING MEMBERS OF YOUR FAN BASE
Have you ever hated the arrogant bastard at a networking event who handed out his business cards as if he owned the place and expected you to take them? Yeah, I think we all remember this guy. Not on social media. This means don’t talk about yourself or your business all the time.
Instead, remove your business/brand from the experience and publish updates about your customers. Hope you have some happy customers who don’t mind you sharing their happiness for your brand. Share their stories, their emails*, their videos and them as people.
Here are some real-life examples: customer success stories, Q&A with customers, industry results with your product or service. (This last one is a bit touchy, but I think you get it.) Use substance rather than fluff and you’ll have a great story to tell and your audience will be receptive to listening and sharing it with you.
PUBLISH UPDATES CONSISTENTLY
Pardon my rather explicit example here. Women don’t want quiet men. They want a man who is there for them all the time, who is there whenever they want to satisfy every need they have. (The gap between what they want and what they need is the basis for a separate discussion.) But the point is – be there. Don’t half measure your social media availability.
How? Dedicate a minimum of half an hour each day to listening and publishing. Need more advice? Dedicate 15 minutes to listening and researching what people are saying about you, then dedicate another 15 minutes to responding and sharing insightful updates. Long-term success requires that you invest this time consistently. You can’t fake it either, so don’t think about it.